Bringing Food Intelligence to the Table
Food intelligence is not simply learning how the product moves through the supply chain for safe and healthy food; but to learn about the people behind the product. It tells the stories of the hard working people that impact our food chain – from an organic farmer in California, to a grass feed beef rancher in Nebraska or a captain of a fishing vessel off the coast of Maine. Our endeavor is to humanize the food industry with verifiable food intelligence.
IFoodIQ is a division of Food Marketing Solutions, the same company that has implemented food branding and marketing strategies for the food industry for over 20 years. Food Marketing Solutions’ current technology staff along with contracted technology experts has established a proven and informative food traceability platform.
Consumers recognize the importance of transparent food information. By using iFoodIQ one has the means for traceability but also has the capacity to view the story behind the product – the individual labor and energy that goes into each product selection.
Get to Know Your Seafood from Ocean to Plate
Why it Works?
Quicker and Targeted Product Recall Possibility
By using iFoodIQ Traceability, tracing a product back to its origin takes just seconds
Product Recalls become Quicker
Enables Restaurant Owners/Retailers to Only Recall Products from Specific Supplier
Defend your brand against counterfeiting
Validate traceability through the Supply Chain to the actual source of the product by lot-specific QR codes.
Justify the price of a premium product
Traceability can explain why a premium product needs more work, why it requires more commitment from the supply chain, and what extra value consumers get for the price.
Humanize The Industry
iFoodIQ brings in the ability to share the stories and lives of the people behind our food supply chain right from the source. For the first time, consumers have the ability to learn about the people bringing our most valued resources to our tables. It is time we all consider the source.
How Food Traceability Works
Basic steps of traceability:
- Companies in the supply chain need to identify their premises, lots, batches, and sometimes the retail products
- They need to log information about the events of these identifiers
- Identifications need to be connected throughout the supply chain to keep the integrity of the information
iFoodIQ provides solutions to all these activities from object identification and product serialization, to data capture through interfaces or, data storage on blockchain, data processing to follow custom protocols, and tools to present the food history to the consumers.
Why it Works:
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